When buying a product, we always find ourselves in front of an array of alternatives, some cheaper than others. Especially in the fashion industry, a garment could cost ten times the price of its (almost) identical piece by another brand. What could possibly drive us to buy the most expensive one? Why should we give up buying a new wardrobe to select just a couple of new clothes per season?

The concept of Cost per Wear can provide us with an answer. Mathematically speaking, it consists of the purchase price divided by the number of times the garment has been worn. Paying attention to this concept, it is not surprising that the cost per wear of higher quality garments can turn out to be lower than that of low cost ones.

There are several reasons behind this. For sure, the first one is quality making clothes more long-lasting. This is the result of a finer selection of materials, a better finishing, all carried out by workers who are not forced into oppressive conditions and who are able to do their job with peace of mind. Then, higher prices make us reflect more about the story behind a garment and how much we really need a pair of trousers or a shirt. This way, we can still do some satisfactory, but minimal, shopping as we will be wearing our well-thought choices longer than instinctive and low cost purchases.

 Feeling a little self-conscious about wearing the same thing repeatedly? The great thing about fashion is that things can be worn in so many ways. You obviously don't want to wear the same outfit to work every day or to back-to-back events. That being said, there are several ways you can still repeat your items by remixing your clothes. Having aa capsule wardrobe is a great way to do this. Remixing allows you to use your existing wardrobe to create a variety of different outfits and looks. You’ll be surprised how many different looks you can whip up if you spend some time each week doing some outfit planning. Make it a fun project by creating a Pinterest account where you create outfit inspirations based on similar things in your own closet.

1. Before making a purchase, it is essential to assess your existing wardrobe and determine how well the potential new purchase will fit it. 

2. Remember to  invest in quality items that you know are fair to the planet and will last longer in your wardrobe.

3. Asses the quality of the items you love from their stitching, prints and by reading through their labels... no one wants to have clothes that wear out after just a few uses! 

When taking all of this into consideration making sustainable purchases doesn't sound that expensive, but rather a more than reasonable choice!  Try it to believe!