CORA happywear was born in Bolzano from an idea of a group of friends who wanted to create something good and courageous. CORA stands for courage and courage for CORA means to engage in constantly improving production processes in textile industry, constantly choosing raw materials which respect the environment and the skin, follow the rhythms of nature (also human) and be social and sensitive in making business. For us research and experimenting new ways of consuming fashion are key factors for innovative eco-friendly production.
We work with natural raw materials like beechwood fibre, eucalyptus fibre, bamboo and many other new materials. We do not use chemical treatments or harmful colours and our production sites are certified GOTS, FairWear and Ökotex. We produce in Italy, Greece, and Turkey, having a close eye on the production as we visit our sites at least once a year. Our objective is to produce cradle to cradle products which are one of the highest standards of eco sustainability.
With every CORA item we sell one part is donated to Plan Italia (plan-international.it) which sends children to school.This phase consists cutting and steaming the fabric to obtain the desired garment. From an environmental point of view, this stage of the production process is the less harmful one. However, there are other problems that can arise during this production phase: workers do not always work under safe and fair working conditions and unfortunately child labor is quite common. This is why CORA Happywear produces all its garments in the Mediterranean area (Italy, Greece and Turkey), where safe and fair working conditions are guaranteed by law regulations. We visit our production sites regularly, to ensure that working conditions and working atmosphere are according to our standards.
Print and Embroidery of our GarmentsIn this phase, a print or an embroidery is added to the finished garment. While embroidering does not have meaningful negative consequences, printing can affect the environment negatively if the colours used contain large amounts of chemical agents. Therefore, CORA Happywear only uses water-based colours for its prints, applied through a screen printing technique.
The chemical solvents, usually used to give consistency, plasticity and adherence to the print, are substituted with water. The result is a natural print which is soft to the touch and is highly resistant to repeated lavation.
Production of eco-sustainable clothing
Cutting and sewing is the start to get to the perfect dress. This phase of production has different manual steps. It has minor impacts on nature. This is for sure the most delicate part from the point of view of the workers in the process. We try to produce our garments in European countries in order to have our supply chain under control. Our Turkish production has the Fair Wear Foundation (FWF) certificate who cares about the workers in the process.
Finishing of clothes
The last step includes dying, decolouring or obtaining special effects such as a vintage effect on a t-shirt. Considering the entire production process, the finishing process most definitely is the most harmful to the environment since the desired results require a significant amount of chemical agents. CORA Happywear has therefore decided to completely avoid this phase.
The final transport to your home
We produce in the Mediterranean area in order to make transport routes to our homes shorter. Also this is part of sustainable fashion.