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Blue gold: water purification at the ECO CENTER in Bolzano

BEHIND THE SCENES: photo shooting


Recently we did our photoshooting for the Spring-Summer  collection. 

If you’re curious to know  where we took these pictures, the answer is simple: it was at the Bolzano Ecocenter, where the water is purified. 


This precious element is precisely what inspired a part of this collection, and we wanted to honor it by including it in the final result

ECO-CENTER: how does it work?

At the water purifier, the water is cleaned thoroughly using an array of different methods:

First it’s separated from the largest impurities such as dirt and gravel, then it’s placed in various pools where beneficial bacteria will get rid of the remaining substances while simultaneously releasing oxygen.

Just like that, the water can be reintroduced into the river, ready to resume its path in nature. 

Clarico-Picture

Through the choice of this location, we highlighted how crucial water is for us, not only it’s our blue gold, but we also need to save it, clean it, not pollute it, and treat it like a diamond.

 💧 Join us in this journey 💧


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